With last year’s Black Friday sales drawing 81.7 million Americans to shop in person and 87.3 million to shop online, the personal-finance company WalletHub today released its report on the Best Places to Shop on Black Friday in 2025 to help consumers maximize their savings.
| Best Black Friday Retailers (Avg. Discount) |
| 1. JCPenney (74.08%) | 6. BJ’s (31.26%) |
| 2. Belk (72.42%) | 7. Amazon (29.63%) |
| 3. Kohl’s (45.39%) | 8. Target (29.36%) |
| 4. Macy’s (44.46%) | 9. Newegg (28.80%) |
| 5. The Home Depot (35.63%) | 10. Best Buy (28.58%) |
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