The Original Beaded Ice Cream Brand Gets a Squish-Tastic Makeover….
Incredible Group is adding Dippin’ Dots to its Squishi Toy line, bringing the original beaded ice cream brand to collectors’ shelves across North America. Each Dippin’ Dots Squishi Toy is scented and designed to emulate the original look and packaging of the sweet treats that inspired it.
Dippin’ Dots is the fourth license in 2025 alone to be added to Incredible Group’s Squishi Toy brand, following the announcements of ICEE®, Bazooka® and Ring Pop earlier in the year. The licensed Squishi Toy line started in 2023 with Jelly Belly® and grew with a portfolio of Mondelez brands, including SOUR PATCH KIDS™, OREO™ and SWEDISH FISH™.
“It has been an increasingly exciting challenge to redefine the fidget category with licenses that resonate with collectors across generations,” said Saul Sacks, President of Incredible Group. “Dippin’ Dots is so iconic – it’s a natural addition to our Squishi Toy line.”
“Seeing Dippin’ Dots transform into this collector’s piece is a real thrill for us,” said Elisha Joffe of Design Plus, who brokered the deal. “We’re always focused on delivering an innovative approach to our consumers and are proud to give them even more ways to enjoy a brand they know and love.”
True to Dippin’ Dots ice cream, Dippin’ Dots Squishies are made up of multi-coloured squishy beads in a recognizable cup-shaped package. The product is approximately 3 x 3 x 2.75”, giving consumers plenty of the irresistible product to squeeze.
Dippin’ Dots Squishies are set to hit specialty retail shelves across North America this summer. To stay up-to-date on this launch and other squish-tastic news:
● Visit incrediblegroup.com.
● Follow the brand on Instagram @incredible.play.
About Dippin’ Dots, L.L.C.
Dippin’ Dots has produced and distributed its flash-frozen tiny beads of ice cream, yogurt, and flavored ice products since 1988. Made at the company’s production facility in Paducah, Kentucky, Dippin’ Dots distributes its unique frozen products in all 50 states and 7 countries through its franchised and direct distribution network. For more information, including business opportunities, visit http://www.dippindots.com. Follow Dippin’ Dots on Facebook, Instagram and LinkedIn.
About Incredible Group
Established in 2002, The Incredible Group is a North American brand that has grown to become a prominent and trusted leader in impulse items, licensed toys and promotional incentive products. The Incredible Group is the parent company of Incredible Play, Incredible Novelties, and Incredible Incentives. Incredible Play brings the fun as a distributor, wholesaler, licensor, and inventor, of the best in toys, games, outdoor, and more to our retail partners. Most recently, the brand has built a robust profile of food and confectionery-inspired Squishi collectibles featuring brands like Jelly Belly®, Sour Patch Kids®, Oreo®, and more! Incredible Novelties is home to the latest trends for the hottest events, swag bags, and impulse items for retailers and event planners. Incredible Incentives provides fresh, unique, and customized promotional items making a bold statement for your brand. For more information, visit https://incrediblegroup.com/
About Design Plus:
Design Plus is an international licensing boutique, founded in 1983 and headquartered in Atlanta GA. Design Plus builds brand awareness and consumer loyalty for brand owners through carefully designed licensing programs and select licensees. For additional information visit http://www.dplicensing.com
